Insight:
Mammas and Pappas icecream is the first organic lolly sorbet in Germany, made with 100% fruit. Buy it it’s like to buy a fruit on a stick.
 
Idea:
We will put an half Mammas and Pappas stick with a suction cup on the fruits in the point of sale’s fruits section.
 
Solution:
In a very simple way  we will explain to everyone that’s Mammas and Pappas is made with only 100% fruit, and we will reach the target who loves fruits and healty food directly on the POS.

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